My Belief in the Richard Branson Approach

Roshintha Perera
2 min readJan 7, 2024

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In the ever-evolving world of business, I always found myself drawn towards the Richard Branson approach — a philosophy that puts together the thrill of embracing new, untested ideas, learning from mistakes, and putting in the hard work required to succeed. It’s not just a business strategy; it’s a way of thinking that resonates with the very essence of entrepreneurship.

Embrace the Unknown

For me, the beauty of the Richard Branson approach lies in its celebration of the unknown.

It’s about daring to explore uncharted territories, taking risks, and relishing the excitement that comes with untested ideas.

Branson’s career is a testament to the idea that the path less traveled often leads to groundbreaking innovations and unparalleled success.

Learning from Mistakes

In the journey towards success, mistakes are inevitable. The beauty of the Branson approach is its acknowledgment that failure is a stepping stone to growth.

Rather than fearing mistakes, I believe in embracing them as valuable lessons. Allowing people the space to learn from their missteps fosters a culture of resilience and continuous improvement.

Roll Up Your Sleeves

Success doesn’t come easy, and the Richard Branson approach emphasizes the importance of rolling up your sleeves and doing the work required to achieve your goals.

Whether it’s launching a new venture or navigating through challenges, the hands-on approach advocated by Branson is a reminder that hard, consistent work is the foundation upon which success is built.

Trusting in People

At the heart of the Branson approach is a deep trust in people. Recognizing the potential in others, allowing them to take ownership of their roles, and creating an environment that values their contributions are key aspects of this philosophy.

It’s about fostering a collaborative and supportive culture where everyone is empowered to bring their best selves to the table.

The Beauty of Unconventional

The Richard Branson approach celebrates the beauty of being unconventional. I firmly believe that by challenging the norms and thinking outside the box, we open ourselves up to endless possibilities.

It’s about embracing creativity, encouraging diverse perspectives, and finding innovative solutions that set us apart in a rapidly changing business landscape.

Conclusion

In my journey as an entrepreneur, I deeply believe in thriving on new, untested, and sometimes risky ideas — a mindset inspired by the Richard Branson approach.

By learning from mistakes, putting in the hard work, trusting in people, and celebrating the beauty of the unconventional, I strive to create a path that is not only successful but also fulfilling.

In the spirit of Branson, I am excited about the journey ahead, where the unknown is not a hurdle but a gift.

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Roshintha Perera

Self taught Digital Marketer and entrepreneur with an avid interest in all things business, marketing and tech.